Shared Services

HB Solutions Group provides a full suite of shared services designed to support and empower the brands we serve. From cutting-edge marketing strategies and exceptional customer experience management to precise accounting, people operations, and team training through Hoffmann Brothers University, our services are tailored to drive growth and efficiency. Each service is backed by industry expertise, innovative technology, and a commitment to excellence.

Marketing

Marketing Team: The Powerhouse Behind the Brands we Serve

At HB Solutions Group, our Marketing Team is more than just a department—it’s the engine driving our brand’s success and innovation. Built on a foundation of performance, creativity, and a relentless pursuit of excellence, our marketing team is reshaping the home services industry, setting the standard for what it means to lead in a competitive marketplace.

What We Do:

  • Pioneering Industry-Leading Strategies
    We don’t just follow trends; we set them. Our marketing team leverages cutting-edge tools, data-driven insights, and creative expertise to design campaigns that resonate with customers and drive measurable results. From branding and digital advertising to content creation and SEO, we’re redefining how home services connect with homeowners.
  • Performance-Driven at Every Step
    At HB Solutions Group, success isn’t measured by effort alone—it’s measured by results. Our marketing team operates with a laser focus on performance, ensuring every strategy and tactic is aligned with our goals of acquisition, engagement, and customer loyalty.
  • Leveraging Technology and AI
    As a future-focused team, we embrace technology to enhance our efforts. From AI-driven analytics that predict customer behavior to automated marketing platforms that deliver personalized content, we harness the power of innovation to stay ahead of the curve. This allows us to make smarter decisions, optimize campaigns in real time, and deliver unparalleled value to our customers.
  • Building an Unforgettable Brand
    The brands we serve represent trust, quality, and reliability. Our marketing team works tirelessly to amplify this message, ensuring these brands are not only recognized but deeply valued by homeowners. Whether it’s through impactful storytelling, engaging social media, or eye-catching visuals, we bring our brand to life.

Why It Matters:

The Marketing Team isn’t just about creating ads or posting on social media—it’s about building connections. We understand the importance of meeting customers where they are and delivering value at every touchpoint. By blending creativity with data, we ensure that every marketing effort contributes to our purpose which is Improving Life in Every Home.

Our focus includes:

    • Expanding our digital footprint through innovative media mix modeling.
    • Creating seamless customer journeys that turn leads into lifelong customers.
    • Continuing to use cutting-edge technology to optimize marketing efficiency and effectiveness.

Customer Experience

Customer Experience Team: The Heart of HBSG

At HB Solutions Group, our Customer Experience Team is the cornerstone of our Shared Solutions Group (HBSG). As the first point of contact for our customers, this dynamic team combines cutting-edge technology with a personal touch to ensure every interaction reflects our values of exceptional service, efficiency, and care.

What We Do:

  • Customer Service Excellence
    Our Customer Experience Specialists handle each customer connection with professionalism, warmth, and a focus on problem-solving. Whether answering questions or guiding customers through our services, this team ensures every interaction is smooth, seamless, and solution oriented.
  • Leveraging Technology to Serve our Customers Better
    Our team uses advanced customer relationship management (CRM) tools and artificial intelligence (AI) to enhance service delivery. AI-powered insights allow us to anticipate customer needs, personalize interactions, and streamline the booking process, ensuring quicker resolutions and better customer experiences.
  • Booking Appointments with Ease
    When customers need to schedule a service, our team ensures the process is simple and efficient. Technology plays a key role in matching customers with the right technician or service at the right time, minimizing delays and maximizing satisfaction.
  • Delivering First-Class Support
    Beyond answering phones, this team listens carefully, empathizes with customers, and offers tailored solutions to meet their needs. Using technology like smart call routing and AI-driven data analytics, we ensure that every customer receives personalized, timely, and accurate assistance.

Why It Matters:

The Customer Experience Team isn’t just about answering phones—it’s about creating meaningful relationships. Every call is an opportunity to leave a lasting impression, build trust, and foster loyalty. By blending empathy with the efficiency of technology, this team is vital to the success of HBSG and the brands we serve.

Our Commitment to Excellence:

We understand that first impressions matter. That’s why the Customer Experience Team is dedicated to:

    • Setting the standard for exceptional customer service.
    • Representing our brand with integrity and care.
    • Harnessing technology and AI to deliver faster, smarter, and more personalized service.
    • Supporting our mission of delivering comfort, safety, and value to every customer.

HR

People Team: Empowering Hoffmann Brothers

At HB Solutions Group, our People Team is the backbone of our organization. Dedicated to fostering a thriving workplace, this team is driven by our core value: People Focused. From talent acquisition to payroll, safety, and benefits, the People Team ensures that every employee feels supported, valued, and equipped to succeed.

What We Do:

  • Attracting Top Talent
    Our People Team takes pride in finding and hiring the best in the industry. By leveraging advanced recruitment tools and fostering a people-first culture, we attract professionals who are not only skilled but also share our values of integrity, excellence, and teamwork.
  • Streamlining Payroll and Benefits
    Ensuring our team members are taken care of is a top priority. From accurate, on-time payroll to managing health and wellness benefits, the People Team makes navigating the essentials effortless. With technology-driven solutions, we create a seamless experience so our employees can focus on what matters most.
  • Promoting Safety and Well-Being
    Safety is at the heart of our operations. The People Team works tirelessly to implement and maintain safety protocols, ensuring every team member has the tools, training, and environment to perform their work confidently and safely.
  • Leveraging Technology for Better Experiences
    Innovation drives our People Team forward. From using cutting-edge HR software to streamline processes to AI-powered analytics that enhance decision-making, we embrace technology to deliver more efficient and personalized support for our employees.
  • Caring for Our Hoffmann Family
    More than just a function, the People Team is about connection. Whether onboarding new team members, supporting career growth, or providing guidance through challenges, this team ensures every employee feels heard, respected, and cared for.

Why It Matters:

At HB Solutions Group, we believe that people are our greatest asset. The People Team is at the forefront of creating a culture where employees feel empowered, inspired, and supported. By focusing on every aspect of the employee journey—from hiring to retirement—they ensure that our brands remains not just a great place to work, but a place where careers flourish.

Our Vision for the Future:

The People Team is building a workplace that combines the power of technology with the human touch. This means:

  • Driving innovation in HR processes to provide better experiences.
  • Continuing to foster a culture of inclusivity, safety, and well-being.
  • Supporting career growth and development opportunities that align with individual aspirations and organizational goals.

Accounting & Finance

Accounting & Finance Team: Supporting Success Across HBSG

At HB Solutions Group, the Accounting & Finance Team plays a critical role in the success of the businesses we serve. This team operates behind the scenes to ensure financial stability, accountability, and transparency for the brands. By managing the numbers, streamlining processes, and delivering actionable insights, they help power smart decisions and drive growth.

What We Do:

  • Closing Financials with Precision
    Every month, our team works diligently to close financials accurately and on time, ensuring the integrity of our reporting and providing leadership with a clear picture of each brand’s performance.
  • Accounts Payable & Receivable
    From managing vendor payments to ensuring timely collections, the Accounting & Finance Team keeps cash flow moving smoothly. By leveraging technology, they ensure efficiency and accuracy in processing payments and tracking receivables.
  • Delivering Insightful Financial Reporting
    Financial data is only as valuable as the insights it provides. Our team prepares detailed financial reports that offer a comprehensive view of company performance, empowering leadership to make informed decisions that drive success.
  • Ensuring Compliance and Accuracy
    With meticulous attention to detail, this team ensures that all financial processes meet compliance standards. Whether reconciling accounts or preparing audits, accuracy is at the core of everything they do.
  • Streamlining Processes Through Technology
    The Accounting & Finance Team leverages state-of-the-art accounting software and analytics tools to streamline workflows and enhance productivity. By automating routine tasks, they focus on higher-value activities that contribute to the long-term success of HBSG.

Why It Matters:

The Accounting & Finance Team is more than just numbers—they are strategic partners who help build a strong foundation for growth. By providing financial clarity and ensuring operational efficiency, they support the businesses under the HBSG umbrella in achieving their goals and delivering exceptional value to customers.

Our Commitment to Excellence:

This team’s dedication to accuracy, transparency, and efficiency reflects Hoffmann Brothers’ commitment to operational excellence. They focus on:

  • Maintaining the highest standards of financial accuracy and compliance.
  • Providing real-time insights that fuel strategic decision-making.
  • Supporting the financial health and sustainability of all brands within HBSG.

HB University

Hoffmann Brothers University (HBU): Building the Future of Our Team

At HB Solutions Group, we believe that the success of our company begins with the growth of our people. Hoffmann Brothers University (HBU) is our commitment to developing and training team members across all the brands we serve. Through a structured and impactful learning experience, HBU provides team members with the tools they need to excel in their roles and advance their careers.

With three foundational pillars, HBU ensures that every team member—from new hires entering the trades to seasoned professionals stepping into leadership—has access to a path of continuous learning and growth.

The Three Pillars of HBU:

  1. Enter the Trades
    HBU is where careers in the trades begin. For those new to the industry, we provide foundational training to help develop technical skills, industry knowledge, and confidence. Whether learning HVAC, plumbing, electrical, appliance or other core skills, HBU equips team members with the expertise needed to deliver exceptional service.
  2. Career Advancement
    Growth doesn’t stop after the first day on the job. Through ongoing technical and professional development programs, HBU helps team members sharpen their skills, earn certifications, and explore opportunities to take their careers to the next level. Whether it’s advanced training in a specific trade or expanding into new areas of expertise, HBU provides a clear path for advancement.
  3. Leadership Foundation
    Great leaders aren’t born—they’re made. HBU’s leadership programs are designed to cultivate the next generation of leaders across the brands we serve. By offering courses in management, communication, and strategic decision-making, HBU prepares team members to take on leadership roles with confidence and purpose.

How We Make It Happen:

HBU combines hands-on learning, technology, and expert mentorship to deliver a training experience unlike any other.

  • State-of-the-Art Training Facilities: HBU provides team members with real-world environments to practice and hone their skills.
  • Expert Instructors: Our programs are led by seasoned professionals who bring years of experience and a passion for teaching.
  • Innovative Learning Tools: From e-learning platforms to AI-driven training modules, HBU leverages cutting-edge technology to enhance the learning experience.
  • Customized Development Plans: We recognize that every team member’s journey is unique, which is why HBU tailors training programs to individual goals and career aspirations.

Why It Matters:

HBU isn’t just about training—it’s about creating opportunities. By investing in the growth and development of our team members, we’re building a stronger, more skilled workforce that can better serve our customers, support our brands, and thrive in their careers.

A Legacy of Learning

Hoffmann Brothers University represents our commitment to making the trades a rewarding and lifelong career. Whether someone is just starting out, advancing their skills, or stepping into leadership, HBU is here to guide the way.