About Us
At HB Solutions Group, we believe in the power of family-owned businesses. Our mission is to invest in and support these enterprises, helping them grow, thrive, and secure their legacies for generations to come. Built on the foundation of Hoffmann Brothers’ success, HB Solutions Group brings decades of experience, innovative strategies, and a people-first approach to elevate the brands we serve.
Who We Are
HB Solutions Group is a shared services organization dedicated to empowering family-owned businesses across industries. We provide expertise in critical operational areas such as marketing, customer experience, accounting, human resources, and training. By streamlining processes and introducing cutting-edge tools, we enable businesses to focus on what they do best: serving their customers and communities.
What We Stand For
We understand the unique challenges and opportunities that come with running a family-owned business. That’s why we are committed to:
- Investing in Growth: We provide the resources and support businesses need to scale without sacrificing their values.
- Preserving Legacy: Family-owned businesses are the heart of their communities, and we work to ensure their traditions and legacies endure.
- Driving Innovation: From advanced technology to forward-thinking strategies, we help businesses adapt and excel in an ever-changing marketplace.

What We Do
Through a partnership with HB Solutions Group, businesses gain access to a robust suite of services, including:
- Marketing & Branding: Building stronger brands with strategic campaigns and data-driven insights.
- Customer Experience: Enhancing customer interactions with seamless support and cutting-edge technology.
- Accounting & Finance: Streamlining financial operations for accuracy, transparency, and growth.
- People Operations: Attracting, developing, and retaining top talent while fostering a culture of care.
- Training & Development: Through Hoffmann Brothers University (HBU), providing team members with the tools they need to grow and lead.
Our Vision for the Future
HB Solutions Group is not just about business—we’re about building communities. By strengthening family-owned businesses, we help create jobs, support local economies, and ensure that businesses rooted in tradition can adapt and thrive in a modern world.
Why Family-Owned Matters
Family-owned businesses represent resilience, commitment, and a deep connection to the people they serve. At HB Solutions Group, we take pride in helping these businesses write the next chapter of their story—one of growth, innovation, and sustained success.
What We Bring To The Table
Longevity
We are a 2nd generation family-owned business that intends to stay family owned. Forever. As our partner, we will treat you and your family with the respect that you deserve.
Integrity
We stand behind what we say, and won’t re-trade after reaching an agreement under a letter of intent.
Efficient
We respect your time and energy, and are prepared to move quickly through the closing process.
People-Centric
We recognize that people are our most important asset, and our compensation, benefits and operating policies reflect our people-first approach.
Flexibility
We understand that you have unique needs, and we will work with you to develop a structure that accommodates the requirements of all parties.
Resourceful
We are prepared to make the investments of human capital and financial resources necessary to maximize the operating potential of your business.
Leadership Team

Chris Hoffmann
Founder & CEO @ Deutschmann Lane Holdings

Joe Hoffmann, PE
General Manager @ Hoffmann Brothers

Robert Hoffmann, PE
Founder @ Hoffmann Brothers

Matt Whiat
President @ HB Solutions Group

Katie Amsbury
Managing Director & CFO @ Deutschmann Lane Holdings

Angela Caputa
Chief Marketing Officer @ HB Solutions Group

Michael Barth
Vice President Market Expansion @ HB Solutions Group

Scott Cange
Director of Marketing & Digital Strategy @ HB Solutions Group

Matt St. John
Director of Operations @ Hoffmann Brothers

Wes Evans
Director of Internal Operations @ HB Solutions Group

Anna Hewitt
Corporate Controller @ HB Solutions Group

Lorna McClellan
Director of Learning & Development @ Hoffmann Brothers